The 1 factor media people today want is a good story concept.
A wonderful story gets attention. It can lead to a promotion, award and prestige for the media person. That\'s why reporters and producers are continually receptive to the next great notion. Which brings us to the importance of the story angle. The Angle The angle - in some cases referred to as the \"hook\" -is what captures the interest of the media. Here are examples of story angles that the media loves:
- New Item / Service / Book. The media is normally interested in some thing new. Thus, if you are launching a new (exceptional) product or service, you have a ready-produced angle. Examples: A new fitness book an accountant who launches a QuickBooks training service in addition to doing taxes.
- Tie-In With Existing Trend. If you can tie into this, you have the opportunity to get publicity. Examples: An interior designer specializing in designing \"green\" houses (trend: anything great for the environment) a food company that prepares meals-to-go (trend: saving time for busy Moms).
- Holiday. There are literally thousands of holidays in the U.S. and throughout the world. Every single organization should certainly be able to tie into numerous. Incidentally, reporters are interested in receiving unusual holiday pitches, either a exclusive way to tie into a well-known holiday, or a tie-in to a lesser-recognized holiday. Examples: An upscale restaurant that offers a no cost Christmas dinner in the restaurant for needy families a contest, sponsored by a professional organizer, offering the winner a totally free session to organize a household office for \"Organize Your Property Office Day\".
- Helpful Assistance. The public is normally looking for details to support make their lives better or simpler. Examples: A new vitamin that helps lower blood pressure legal ways to pay fewer taxes.
- Fascinating Men and women or Specifics. Consumers want to know interesting information - both for themselves and to share with other people. Examples: The outcomes of a drug study the newest interior style trends.
- Controversy. This is a favorite topic of the media. The key is to be a component of the controversy in a positive, not a negative, way. Examples: An attorney commenting on a murder case an ethics expert giving his opinion on recent corporate scandals.
- Celebrity. An additional favorite topic of the media. National or international celebrity tie-ins are very best, but local celebrities work too. Examples: A famous band donating a show\'s profits to your charity a brownie taste-off with the local mayor and Chamber of Commerce president as judges.
- Fun / Quirky. Anything quirky or enjoyable gets people\'s interest. Examples: A dentist who offers spa services a Hair Restoration Vacation.
- Contests. Persons are competitive, and they also like to root for others. Contests generally get attention. Examples: A contest to see who can eat the most hot dogs Cover Model of the Year for a local magazine.
- Charity / Sponsorships. People today want to support other people and also want to know who else is helping other people. Examples: A benefit held for a local women\'s shelter sponsorship of a community stadium.
- Awards. Folks also like to read about other consumers who have created wonderful achievements in home business and life. Examples: A man honored for his extensive community achievements a woman honored as the Modest Home business owner of the year by a local Chamber of Commerce.
- Cost-free Give-aways. It's human nature to want something for free of charge. Examples: A local restaurant offering a \"youngsters eat for free\" night free give-aways at a local wellness fair.
- Surveys. We all want to know interesting facts. Examples: A survey showing the diversity of Boards of Directors a survey showing how a lot couples invest on every aspect of their weddings.
